Digital Asset Platform Competitive Analysis – Part 1

Blockchain, Cryptocurrency, ui ux

With the rise of digital currency, the digital asset platform exchange has also gained room for development. Many users will invest in this emerging investment. To ensure the safety and smoothness of investment, there must be a reliable platform as support. A high-quality platform must have high traffic, and also have a mature service system, professional product layout, strong capital and technical strength, etc.

We used a method called S.W.C.D.UX.O analysis, stands for Strength, Weaknesses, Design, User Experience, Opportunities. Here is the roughly explanation:

Weakness
What does the site or app do really well overall?
What are your first impressions like?

Weakness
What are the major gaps or flaws in the app overall?
Any glaring weaknesses you can see off the bat?

Content
What’s the voice and tone like?
Does it fit the brand?
Is the photography or video high quality, and useful?

Design
Does the site flow well? Any dead ends?
Any interactions that leave you feeling lost?
Any really wonderful experiences?

UX
Does the site flow well? Any dead ends?
Any interactions that leave you feeling lost?
Any really wonderful experiences?

Opportunities
What can we learn from this site or app? Is there anything we could be doing better or differently? Did they miss the mark somewhere we can capitalize on?

Companies below were available in Malaysia market:

Website

 https://tokenizemalaysia.com/ https://sinegy.com/ https://www.luno.com/en/my

Founded

 2017 2017 2013

Founders

 Hong Qi Yu Kelvyn Chuah Marcus Swanepoel, Timothy Stranex, Francois Paul, Carel van Wyk

Headquarter

 Singapore Malaysia, Penang Stamford

Company Summary

 Operator of an online digital asset exchange platform developed for the trading of cryptocurrencies like Bitcoin and Ethereum. Incorporated as a holding company of our digital asset exchange with a mission to bring digital assets closer to Malaysia. A leading global cryptocurrency company with over 8 million customers in 43 countries, operates across Africa, South East Asia, US and Europe.

Cost of Service

 Trading fee for Makers: 0% ; Trading fee for Takers: 0.8% ; All service will change 6% Service Tax Trading fee for Makers: 0% ; Trading fee for Takers: 0.5% ; Zero fee for domestic fiat (MYR) and digital assets (BTC & ETH) deposits. Trading Fees is different depend on the volume

Cryptocurrencies Supported

 BTC, ETH in MYR BTC, ETH, XRP in MYR BTC, ETH, BCH, LTC, XRP, USDC (Not available in Luno Malaysia Platform)

Secure System

 eKYC Verification, 2FA eKYC Verification, 2FA, encrypted password eKYC Verification, 2FA

Type of Transaction Supported

 Bank Transfer, eGHL Pay (a fee of RM0.90 applies to every transactions Bank Transfer FPX Transfer

Trading Option

 Limit Orders, Market Orders, Good Till Cancelled Market Takers, Market Makers Market Orders, Limit Orders

 

Strengths

  1. The application provides a very clear view, and the menus classification is excellent.
  2. Good for just wanting to view the trade order list
  3. Good for beginners to practice their crypto-investment practical skill.

Weakness

  1. Wallet page does not provide explicit operation button for deposit and withdrawal.
  2. Lack of knowledge or latest news about the crypto-available in the platform.
  3. Exchange of currency is not allowed.

Content

  1. Market page is great, as they provide an overview list of crypto
  2. Standard and easily understand

Design

  1. Preferred text field design is accompanied by a subtitle.
  2. There is an confusing icon on the wallet page there, preferring this design move out as another important menu.
  3. Text is easy to read and there is no really fancy design.

UX

  1. Smooth and easy navigation

Opportunities

  1. Provide more content about the crypto, so beginner users can learn

– Stay tune to Part 2 –

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