Agmo Academy – The best coding academy in Malaysia

Generative AI for Content Creation and Marketing and Customer Engagement

Duration: 3 Days • Classroom: Physical • HRDC: Claimable

5.0 (0 Ratings)

What you'll learn

Participants will gain an understanding of the basics of Flutter, including how to create layouts, handle user input, manage state, and connect to APIs.
Ability to create custom mobile apps.
Participants will have Hands-on experience to apply their newly acquired knowledge and skills in a real-world context.

Course description

This intensive hands-on workshop equips participants to leverage generative AI for content creation, marketing, and customer engagement. Participants will learn to generate high-quality text, visuals, and multimedia assets, design personalized marketing campaigns, and implement AI-driven customer engagement strategies. The workshop emphasizes practical application, with exercises and real-world projects enabling participants to deploy AI-powered solutions directly in their workplace. Attendees will explore AI tools for copywriting, image and video generation, social media automation, email campaigns, and chatbot-based customer engagement. By the end of the workshop, participants will gain the skills, confidence, and hands-on experience to accelerate content production, optimize campaigns, and enhance customer engagement using generative AI.

Course content

Module 1: Introduction to Generative AI

3 Topics

Overview and applications in marketing, content, and engagement
Case studies and success stories
Understanding AI capabilities and limitations

Module 2: Platform and Tool Setup

3 Topics

Accounts and access: OpenAI, Canva, MidJourney, Runway, ChatGPT
Configuring AI tools for text, image, and video generation
Workflow setup for hands-on exercises

Module 3: Content Strategy and Branding

3 Topics

Principles of effective content marketing
Maintaining brand consistency in AI-generated content
Human-AI collaboration for quality assurance

Hands-On Activity:

1 Topics

Generate sample text, visuals, and video snippets for a mock campaign

Module 4: AI Copywriting Techniques

3 Topics

Crafting blog posts, social media captions, email content, and ad copy
Prompt engineering for better results
Tone, style, and audience targeting

Module 5: Multi-Language Content Generation

2 Topics

Using AI for multilingual marketing campaigns
Localization and cultural adaptation

Module 6: Content Review and Optimization

3 Topics

Evaluating AI output quality
Editing, refining, and human-AI collaboration
Ethical considerations and copyright compliance

Hands-On Project 1:

1 Topics

Generate and refine AI text for multiple campaign types

Module 7: Image Generation for Marketing

2 Topics

AI tools for graphics, infographics, and banners
Brand-aligned imagery creation

Module 8: Video Generation and Editing

2 Topics

AI-assisted video scripting, editing, and voiceovers
Optimizing videos for social media and campaigns

Module 9: Interactive and Engaging Media

2 Topics

AI for GIFs, animations, and interactive content
Integrating visuals into campaigns

Hands-On Project 2:

1 Topics

Produce AI-generated images and videos for a multi-channel campaign

Module 10: AI-Powered Social Media Automation

2 Topics

Content scheduling and performance analytics
AI-driven recommendations for posting and engagement

Module 11: Personalized Marketing Campaigns

2 Topics

Segmenting audiences and targeting with AI
Personalized emails, offers, and recommendations

Module 12: AI for Customer Interaction

2 Topics

Chatbots and virtual assistants for real-time engagement
AI-powered sentiment analysis and feedback processing

Hands-On Project 3:

1 Topics

Design and implement an AI-driven social media and email campaign workflow

Module 13: End-to-End AI Marketing Project

2 Topics

Build a full campaign: content generation -> scheduling -> customer engagement -> performance tracking
Integrate AI-generated text, visuals, video, and automated messaging