With the emergence of new, cutting edge techniques along with the growth of technology in 2017, mobile trends are taking off the future brick-and-mortar stores as innovation emerging further.
As we come closer to 2017, the continuing hype of mobile enterprise mobility promises a drastically yet promising changes. These changes had a profound effect on the way we live, work and play with the advancement of technology.
While we witness the significant changes, mobile app exemplifies the way we define technology, especially retailers. For instance, Zalora is an e-commerce platform and website that provides fashion and footwear products.
The existing mobile app of Zalora and website make it much more convenient for consumers to find their favourite apparels or footwear, according to the sizes, prices or even colour. Consumers can easily consult users reviews to help with their decision-making. Consumers can also complete the purchase with a tap and at the same time, enjoying free delivery.
While the traditional “bricks and mortar” retailers are lagging behind web-first players, development of mobile apps are creating a whole new platform of battlefield for bricks and mortar retailers to develop innovative apps that helps them to be on par with today’s society.
Starbucks, an American coffee company and coffeehouse chain leverages mobile app to generate consumer loyalty.
As a matter of fact, mobile application-based loyalty program is the most effective method of connecting with their customer base. For instance, Starbucks Company’s mobile application integrates a loyalty program with the ability to pay ahead for orders before arriving, another rapidly trending feature in the QSR.
With Starbucks® app, it makes it faster and easier for consumer to pay for their favourite drinks and food. It allows users to order ahead and pick up your drink without waiting in line with Mobile Order & Pay
Consumers see convenience while retailers are using the mobile transaction as an added revenue stream to bring in customers they may otherwise miss.
IKEA mobile app allows users to download the latest edition of the IKEA catalog and other IKEA publications with the digital publications that are packed with inspiration, home furnishing knowledge and ideas for free.
Users will be able to access even more content with their Smartphone or tablet such as images, films and 360° room sets, and get to know the stories behind the products. Lastly, IKEA’s app allow users to place selected furniture in their own room with the help of 3D and Augmented Reality.
Through the app, users do not actually have to go to the store, in fact they can purchase the furniture within a tap away.
Mobile application is a powerhouse of special features that leverages the ability to offer many services with in-app end-to-end care and support.
For example, Doctor2U is a mobile app that allows patient to request a qualified doctor to their doorstep within 60 minutes via IPhone or Android mobile devices. With fixed rates, payments are made via credit card so the transactions carried out are cashless, convenient and hassle free.
Through this, technology is bringing and creating awareness about healthcare and making it convenient for everyone through mobile app. Uber’s on demand business model and mass consumption of all forms of tech has been a blessing in our society as many traditional service providers are slowly injecting new life and system into their business models through “on-demand-service.”
Therefore, mobile app is changing our perspective towards technology. Whether it is to attract customers to the traditional brick and mortar retails or to focus on mobile app, it is important to ensure that mobile solution is crucial in the toolbox even though some retailers have in-house expertise and knowledge about their goods, but mobile app is a great medium to convey messages to their customers with rich and highly engaging content.