MYStartup – Empowering Malaysia’s Startup Ecosystem
Client: Cradle Fund Sdn. Bhd. (Cradle)
Platform: Web Application https://www.mystartup.gov.my/home
Expertise: UI/UX Design • Web Development • AI Chatbot Integration
As the technology partner for Cradle, AGMO was entrusted to reimagine MYStartup, a national initiative by the Malaysian government to empower and connect the local startup ecosystem. The platform serves as a dynamic hub that unites entrepreneurs, investors, and ecosystem partners under one digital roof — driving collaboration, funding opportunities, and business growth.
Our design teams worked seamlessly crafting an intuitive and modern user experience. Every interface was carefully designed to be user-centric, visually engaging, and aligned with MYStartup’s mission to foster innovation and accessibility across the ecosystem.
On the technology front, the web platform was built with Angular for a high-performance and responsive frontend, powered by a secure and scalable .NET backend. To further enhance user experience, we implemented an AI-powered chatbot that provides instant answers and directs users to relevant pages — creating a quick and effortless experience.
AI in Action: the MYStartup Agent
The Gen AI chatbot, built on Azure OpenAI Service, gives founders, investors and ecosystem partners an intelligent single window into MYStartup's resources — instead of digging through static pages, they get instant, grounded answers and are guided straight to the right funding scheme, programme or contact. Since launch, it has delivered measurable outcomes for Cradle:
- 10x (1,000%) increase in daily platform traffic
- 300% boost in user engagement, with interaction time quadrupled
- 35% reduction in customer support costs
- Featured as an official Microsoft customer story
Reference:
https://www.microsoft.com/en/customers/story/18847-cradle-fund-azure-open-ai-service
